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This is a real billboard advertising the Trump Tower in the Worli neighborhood of Mumbai. Read this previous article on our site to learn more about Trump’s various connections to India and Indian-Americans.

You Will LOL: Cheesy Pickup Lines in India

One of the stunning demographic statistics of today is this: 65% of India’s massive population is 35 (my age) or younger.  This has some profound ramifications for the rest of the world, especially aging Western nations and their companies.  Having an India strategy will be increasingly critical for fast food chains, the fashion sector, Hollywood, candy companies, toiletry makers, and so much more.  We are not far from the day where India will be the #1 market in the world by volume for Facebook, Pepsi, Domino’s Pizza, Marlboro, Apple, Xbox, Unilever, etc. Once this happens the phenomenon would probably last for decades considering China is more populated but also more closed, with an older population.

Beyond that, we may start to see India retain its position as the #1 market for entire industries for decades on end.  As a result of the demographic and cultural trends, we may even one day get to the point where India is where “cool” comes from, exported to the rest of the world.  India’s rich youth culture may end up starting trends for youth in other parts of the world.  Social media and the Internet will help make this happen.

That being said, we are still a ways from that day.  Till then, we will have to settle for laughing at Indian youth, such as in this hilarious video of pickup lines captured on camera in India by Awkwardness Unlimited. What made me laugh out loud was, sadly, the accents and mannerisms.

Mahanth S. Joishy is Editor of usindiamonitor

VIDEOS: They Love Pharrell’s Happy in India

pharrellAfrican-American artist Pharrell Williams put out a catchy pop tune called Happy in late 2013 for the soundtrack of the animated film, Despicable Me 2.  The very first time I heard this track on the car radio, I knew it would be a mega-hit.  Indeed, it peaked at #1 on the charts in dozens of countries, and with good reason.

It is a transcendental song, with simple and clean vocals accompanied by uplifting lyrics and minimal instrumentation and backup female vocals in a gospel style.  Most important of all, the song is about happiness, that universal emotion fitting perfectly with Pharrell’s vibe.  In fact, the music video unexpectedly forced a wave of strong emotions through me when I saw it thanks to its display of innocent, unbridled joy.

The song is transcendental not only because it would have been a mega-hit if recorded at any time between 1914 and today- defying time itself- but like truly great music produced anywhere in the world, it knows no borders.  Fans in places around the world, including Abu Dhabi, Paris, and Slovakia amongst dozens of others have produced their own versions of the music video, each of them uplifting in their own way and featuring smiling dancers of every age and background.  (and the brunette dancer in the Slovakian one is smoking hot, check out that link).

Several Indian cities have gotten in on the act, too although they are a bit late to the party.  Perhaps this is what globalization should really be about: spreading some love and joy through music.  It truly shouldn’t matter where you are from and who you are to dance to a nice ditty! At times when I hear this song, I start believing again, for just a brief, brief moment that world peace is possible, as I did when I was a little boy.  Check out the following.  I’d never even heard of Vizag before but it looks like a cool place!  And if I’m not mistaken, Chennai got the most views so far.

Happy Mumbai

Happy Vizag

Happy Bangalore

Happy Kolkata

Happy Hyderabad

Happy Chennai

Kudos to Pharrell, a multi-faceted American treasure and the people around the world who recognize his music.

Mahanth S. Joishy is Editor of usindiamonitor

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