VIDEO: Why did General Motors (GM) Fail in India?
Mahanth S. Joishy is Editor of usindiamonitor
When GM decided to enter the India market, which represents gigantic opportunity for the American automaker, I observed their moves with interest. With a huge and young population, every American company must have an India strategy and I applaud that they came by.
But India was always going to be a long shot for GM in my opinion, especially in the endeavors of stealing away any market share from Indian automakers and Indo-Japanese joint ventures, which have been highly successful there for decades.
Too bad GM didn’t hire me to advise them- especially when it came to the challenges of servicing in India. In the years since introducing Chevys and other offerings, the company has predictably fallen flat on its face in India, causing loss of profits and a loss of reputation. This CNBC video below helps lay it all out quite well: